A Strategic Vision – A Magnet for Investment
With its rich natural landscapes and cultural heritage, Quang Ninh has set a clear development strategy for tourism by 2030 based on five pillars: island tourism, spiritual tourism, border tourism, community-based tourism, and MICE tourism.
This vision reflects the province’s deep and forward-thinking planning mindset and paves the way for strategic investors to unlock the diverse potential of this heritage-rich land.
Within just over a decade, Quang Ninh has seen a comprehensive upgrade in tourism infrastructure, from the Ha Long – Hai Phong Expressway and Van Don International Airport to new tourism complexes along the Bai Chay, Tuan Chau, and Hung Thang coastlines.
However, among the five pillars, MICE tourism – combining meetings, incentives, conferences, and events – remains a gap in the province's offering. Despite having spectacular landscapes and modern transportation infrastructure, Quang Ninh still lacks high-end accommodations, event venues, and supporting services that meet international luxury standards – the key to attracting premium clientele and global-scale events.
The Presence of the World’s Oldest Luxury Hotel Brand Affirms Quang Ninh’s Strategic Potential
The arrival of InterContinental – a globally recognized symbol of luxury – with its first-ever beachfront resort project in Northern Vietnam, the InterContinental Halong Bay Resort, marks a pivotal milestone. This project stands as a vivid testament to Quang Ninh’s strategic foresight and commitment to elevating its tourism sector. More than a luxury accommodation, the resort is poised to offer an all-encompassing experience that positions Quang Ninh as a new contender on the regional MICE tourism map.
A Legacy Brand Creating a New Benchmark
InterContinental is a prestigious brand under the IHG Hotels & Resorts umbrella, operating in over 100 countries. Its choice to debut in Quang Ninh with an international-standard beachfront resort speaks volumes about the province’s appeal in the global luxury tourism landscape.
The resort features a 5-star hotel with 174 rooms, 60 hotel residences, and 41 private villas, catering to a wide range of high-end travelers with discerning demands.
Where the Heritage Bay Inspires Every Design Detail
Set along an expansive stretch of beach with unobstructed views of the UNESCO World Heritage Site – Halong Bay – the resort draws inspiration from nature in every detail. From luxury weddings to seafront recreation, guests now have access to top-tier facilities without flying to Phu Quoc, Da Nang, or abroad.
Officially opening this summer, InterContinental Halong Bay Resort is more than just a place to stay. It delivers a holistic experience, combining accommodation, gastronomy, wellness, entertainment, and nature exploration – all under one roof and all designed with international standards infused with local culture. With world-class amenities such as a spa, fine-dining restaurants, convention center, and verdant gardens by the bay, the resort not only enhances Halong’s hospitality landscape but also affirms Quang Ninh’s place on the regional luxury travel map.
Vision from the Developer
Mr. Adam Owen Riley, Head of Hospitality at BIM Group, shared:
“InterContinental Halong Bay Resort is just the beginning. In our long-term vision, we aim to transform Halong into a premier destination for world-class lifestyle and wellness, anchored by international-standard hospitality services and year-round experiences. This will elevate Halong and Quang Ninh as a premium, all-season destination.”
He emphasized that the decision to invest in Halong is not only rooted in its natural beauty and strategic location, but also in the strong support from local authorities:
“The province has gone above and beyond – from simplifying procedures to actively collaborating to meet international operation standards. This partnership is key to elevating the local tourism image.”
From Today’s Heritage to Tomorrow’s Destination
Beyond its natural and cultural assets, Quang Ninh has demonstrated a sustainable vision, strategic depth, and powerful execution capacity. From institutional reforms and infrastructure development to attracting the right investors and standing side-by-side with businesses, the province is shaping itself not just as a destination – but as a symbol of a new, sustainable and distinctive luxury tourism trend.
Mr. Nguyen Lam Nguyen, Deputy Director of the Department of Culture, Sports and Tourism of Quang Ninh, stated:
“To attract more high-end visitors, Quang Ninh is focusing on creating new tourism offerings for the luxury segment and increasing the supply of premium resorts and branded hotels like InterContinental Halong Bay Resort. This helps resolve the ‘bottleneck’ of lacking international-standard accommodations, boosts visitor retention and spending, and positions Quang Ninh as a four-season destination for luxury travel.”
With the presence of world-renowned brands like InterContinental, Quang Ninh is not only redefining its tourism identity but also rising as one of Asia’s top luxury resort hubs – rivaling destinations such as Bali, Phuket, and Jeju.
Regent Phu Quoc, an international-standard resort developed by BIM Land, officially introduces the exhibition “Ethereal Dialogue”, unveiling an emotionally resonant space of dialogue between Truc Chi art, the depth of light, and the spirit of Vietnamese culture
At the LUXUO Asia Awards 2025, an event celebrating outstanding brands and individuals in the fields of lifestyle, design, real estate, and premium services across the region, BIM Land was presented with two significant awards by the Organizing Committee, spanning the categories of Business of Luxury and Luxurious Lifestyle.
In accordance with the plan of the Quang Ninh Provincial People’s Committee to organize groundbreaking and inauguration activities in celebration of the 14th National Congress of the Communist Party of Vietnam, BIM Group solemnly held the groundbreaking ceremony for three key projects in Quang Ninh Province, with a total investment...
